Each October, the world unites in shades of pink to mark Breast Cancer Awareness Month (BCAM), a global movement of hope, advocacy, and action. The 2025 theme, set by the World Health Organisation (WHO), “Every Story is Unique, Every Journey Matters”, reminds us that breast cancer is not a single...

Every October, a sea of pink ribbons and campaigns sweep across the globe to mark Pinktober - the worldwide awareness initiative dedicated to breast cancer prevention, early detection, treatment, and support. First popularised in the early 1990s through advocacy movements and partnerships with health organisations, Pinktober has become a symbol...