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Contents:
Summary Course overview Course content Who is this course for? Course aims Course assessment Course certification FAQs Course reviews
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Sales Fundamentals - e-learning Course - ComplyPlus™ LMS - The Mandatory Training Group UK -
Online Sales Fundamentals Course - ComplyPlus™ LMS - The Mandatory Training Group UK -

Sales Fundamentals

Trusted by over 1 million learners, The Mandatory Training Group delivers accredited courses through ComplyPlus™ LMS, our AI-powered, interactive e-learning platform. Designed for compliance and impact, our training supports CQC, Ofsted, HSE, and other regulatory standards.

Price:

£14.99 + VAT

Course reviews:

Level:

Intermediate

Duration:

4 hours

Method:

Fully online 24/7 via ComplyPlus™ LMS

Platform:

Desktop, Laptop, Mobile, Tablet

Course access expiry:

365 days

Certificate validity:

No expiry - CPD-accredited, instant digital certificate on completion

Last updated:

09 June 2026 (V2.6)

Accepted payments:

Course overview

CPD-Accredited | ComplyPlus™ LMS

This Sales Fundamentals online course develops practical knowledge of the core principles, techniques, and processes for converting prospects into customers. It explores customer needs analysis, sales conversations, persuasive pitches, objection handling, closing techniques, follow-up activities, Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goal setting, and sales performance. It builds confidence, communication skills, customer engagement, and successful sales outcomes.

Course content

This Sales Fundamentals e-learning course covers:

  • Key sales concepts, terminology, and common sales approaches
  • Preparing for sales opportunities and identifying customer needs
  • Warm calls, cold calls, referrals, and opening sales conversations
  • Structuring persuasive sales pitches and unique selling propositions
  • Features, benefits, and customer-focused sales communication
  • Handling objections using practical and advanced sales strategies
  • Recognising buying signals and applying effective closing techniques
  • Following up, resolving customer issues, and maintaining relationships
  • Setting SMART sales goals and measuring performance
  • Managing sales data, prospect boards, pipelines, and tracking opportunities.

Who is this course for?

This Sales Fundamentals eLearning course is for:

  • Individuals new to customer-facing roles
  • Sales representatives and business development professionals
  • Entrepreneurs and small business owners
  • Customer service staff involved in sales activities
  • Professionals seeking to strengthen communication, customer engagement, relationship building, prospect management, and sales performance skills.

Aims

The aims of this Sales Fundamentals online course are to:

  • Equip learners with practical knowledge of sales processes, customer engagement techniques, communication methods, prospect management, and structured approaches that help convert opportunities into successful and sustainable outcomes
  • Strengthen confidence in needs analysis, persuasive pitching, objection handling, closing techniques, relationship management, follow-up activities, and performance improvement to support consistent, professional, and customer-focused sales practices.

Learning objectives

This Sales Fundamentals e-learning course will:

  • Explain key sales concepts, terminology, and commonly used sales approaches
  • Explore methods for preparing for sales opportunities and identifying customer needs
  • Present techniques for opening warm calls, cold calls, and referral conversations
  • Describe how to structure persuasive sales pitches and communicate value effectively
  • Explain features, benefits, and unique selling propositions within sales discussions
  • Examine practical and advanced strategies for handling customer objections
  • Introduce methods for recognising buying signals and applying closing techniques
  • Present approaches to customer follow-up, SMART goal setting, sales performance measurement, sales data management, prospect boards, pipeline tracking, and opportunity management.

Learning outcomes

By the end of this Sales Fundamentals eLearning course, you will be able to:

  • Define key sales concepts, terminology, and commonly used sales approaches
  • Prepare effectively for sales opportunities and customer interactions
  • Apply techniques to open and manage productive sales conversations with confidence 
  • Deliver structured sales pitches that communicate value, benefits, and solutions clearly
  • Handle objections using appropriate strategies, questioning techniques, and responses
  • Recognise buying signals and apply suitable techniques to close sales opportunities
  • Follow up with customers to strengthen relationships, address concerns, and encourage loyalty
  • Set SMART sales goals, monitor performance, manage prospect data, track opportunities, and support consistent sales growth and business success.

Course assessment

  • Multiple-choice knowledge assessment with a minimum pass mark of 80%
  • Assessment questions mapped directly to course learning outcomes
  • Unlimited assessment retakes included
  • Confirms understanding of sales principles, customer engagement, objection handling, closing techniques, and sales performance practices.

Course certification

  • CPD-accredited digital certificate issued on successful course completion
  • Certificate available for immediate download as a secure PDF
  • Supports evidence of sales skills development and professional competence
  • Certificate authenticity can be verified via the ComplyPlus™ platform.

Refresher requirements

  • There is no formal certificate expiry period for this course
  • Earlier refresher is advised if legislation, guidance, workplace policy, or risk assessments change. 

Course accreditation

  • Externally reviewed and accredited by the Continuing Professional Development (CPD) Certification Service, ensuring high-quality training meeting international standards
  • Supports professional development in sales and customer engagement
  • Informed by recognised sales methodologies, communication techniques, customer relationship management principles, SMART goal-setting frameworks, and sales best practices.

Frequently asked questions

Why is this sales fundamentals online course important?
This online course builds essential sales skills, helping learners understand customer needs, handle objections, and close deals effectively, improving performance and business outcomes.
Who should take this sales fundamentals e-learning course?
This e-learning course is suitable for beginners, sales professionals, entrepreneurs, and anyone looking to develop confidence and improve their ability to sell products or services.
What will I learn in this eLearning sales fundamentals course?
In this eLearning course, you will learn how to prepare for sales opportunities, deliver persuasive pitches, handle objections, close deals, and manage customer relationships effectively.
How do I log on to the eLearning platform?
After purchasing a course, you'll receive an email with your login details and a platform access link to ComplyPlus? LMS (optimised for Google Chrome). Your email address will serve as your fixed username. To avoid access issues, ensure your purchase information is accurate and up to date.
I haven't received my login details. What should I do?
Your login details are emailed automatically right after purchase. Please check your Spam or Junk folder, as some email providers (like Google or Yahoo) may direct them there.
How do I download my certificate(s)?

Once you have successfully completed the end-of-course assessment with a passing score, your certificate will be made available online on ComplyPlus? LMS . It is issued in a quality-assured PDF format and can be downloaded directly from the platform.

Once available, you can:

  • Download the certificate directly to your device
  • Save a digital copy for your records
  • Print a physical copy if needed.

No physical copy will be mailed, as all certificates are issued electronically for convenience and instant access.

Can I request name changes on certificates?

Learners are not allowed to change their names directly in the LMS. This is to ensure that the name reflected on the certificate belongs to the actual individual who completed the course and to prevent the risk of name forgery or transferring certificates to others.

If you need to request a name change, please contact our Support Team by submitting your concern through this form. Kindly include a clear reason for the change and any supporting documentation required for verification.

Do you give discounts for bulk purchases?

Yes, we offer competitive volume discounts for organisations enrolling multiple candidates in any of our online training courses. To view our current volume discount options, click here.

Login steps

  1. If you are a New User, check the email you provided for the login instructions
  2. If they are not in your Inbox, please check your Junk/Spam folder
  3. Follow the instructions provided and proceed to the LMS
  4. If you are an Existing User, proceed to your account
  5. If you cannot remember your account password, click here
  6. If you bought 1 license, you can either assign the course to yourself or another person once you log in
  7. If you bought 2 or more licenses of the same course, a group account will be automatically created so you can add and monitor your learners.

Need Help? Contact our support team via Live Chat for quicker assistance or email info@mandatorytraining.co.uk

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