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Contents:
Summary Course overview Course content Who is this course for? Course aims Course assessment Course certification FAQs Course reviews
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Practice Digital Marketing (Dental) - Level 1 - e-learning Course - ComplyPlus™ LMS - The Mandatory Training Group UK -
Online Practice Digital Marketing (Dental) - Level 1 Course - ComplyPlus™ LMS - The Mandatory Training Group UK -

Practice Digital Marketing (Dental) - Level 1

Trusted by over 1 million learners, The Mandatory Training Group delivers accredited courses through ComplyPlus™ LMS, our AI-powered, interactive e-learning platform. Designed for compliance and impact, our training supports CQC, Ofsted, HSE and other regulatory standards.

Price:

£14.99 + VAT

Course reviews:

Level:

1

Duration:

1 hour

Method:

Fully online 24/7 via ComplyPlus™ LMS

Platform:

Desktop, Laptop, Mobile, Tablet

Course access expiry:

365 days

Certificate validity:

No expiry - CPD-accredited, instant digital certificate on completion

Last updated:

27 May 2026 (V2.6)

Accepted payments:

Course overview

CPD-Accredited | GDC & ASA Compliant | UK GDPR-Aligned | ComplyPlus™ LMS

This Practice Digital Marketing (Dental) Level 1 online course provides essential knowledge of digital marketing within dental practices. It explores how to attract and retain patients through websites, Search Engine Optimisation (SEO), including keyword research, social media and communication. Learners will gain practical insight into planning, implementing and evaluating marketing strategies that support business growth while maintaining professionalism, compliance and patient trust.

Course content

This Practice Digital Marketing (Dental) e-learning course covers:

  • Digital marketing principles and terminology in dental practice settings
  • Strategic planning and practice vision for growth
  • Website design, usability and optimisation
  • Search engine optimisation and online visibility
  • Pay-per-click advertising and budget management
  • Social media platforms and engagement strategies
  • Managing patient enquiries and communication channels
  • Online reviews and reputation management
  • Email marketing for patient retention and communication
  • Measuring performance using analytics and Return on Investment (ROI)
  • Managing risks, including negative feedback and maintaining a professional online reputation effectively.

Who is this course for?

This Practice Digital Marketing (Dental) eLearning course is for:

  • Dentists aiming to improve patient acquisition, retention and visibility
  • Practice managers responsible for marketing strategy and performance
  • Reception and front-of-house teams handling patient enquiries
  • Dental staff supporting communication and promotional activities
  • Individuals involved in practice growth and business development.

Aims

The aims of this Practice Digital Marketing (Dental) online course are to:

  • Develop a strong understanding of digital marketing approaches that enhance patient engagement, improve online visibility, strengthen practice reputation, increase awareness of services and support sustainable growth within dental settings
  • Strengthen the ability to plan, implement and review marketing strategies that align with organisational goals, regulatory expectations, patient communication standards, business objectives and long-term practice development priorities.

Learning objectives

This Practice Digital Marketing (Dental) e-learning course will:

  • Explain core digital marketing concepts relevant to dental practices and patient-focused services
  • Describe how to develop a structured marketing strategy and a clear practice vision
  • Demonstrate website optimisation techniques to improve usability and patient engagement
  • Explore search engine optimisation methods to increase online visibility and awareness
  • Introduce paid advertising approaches, including pay-per-click campaigns
  • Examine social media use for building engagement, trust and brand presence
  • Describe processes for managing patient enquiries across communication channels
  • Explain how to measure marketing effectiveness using analytics and ROI while outlining effective approaches to reputation management and negative feedback.

Learning outcomes

By the end of this Practice Digital Marketing (Dental) eLearning course, you will be able to:

  • Define digital marketing and its application within dental practice settings
  • Identify effective strategies to attract, engage and retain patients online
  • Apply SEO and social media techniques to improve online visibility and engagement
  • Develop a digital marketing plan aligned with practice objectives and goals
  • Evaluate marketing performance using analytics, metrics and ROI measures
  • Demonstrate effective communication when managing patient enquiries professionally and effectively
  • Recognise potential risks such as negative reviews and respond appropriately
  • Select suitable digital channels to support patient engagement, reputation, sustainable growth and a successful professional online presence.

Course assessment

  • Multiple-choice knowledge assessment with a minimum pass mark of 80%
  • Assessment questions mapped directly to course learning outcomes
  • Unlimited assessment retakes included
  • Confirms knowledge of digital marketing strategies, patient engagement and online promotion in dental practices.

Course certification

  • CPD-accredited digital certificate issued on successful course completion
  • Certificate available for immediate download as a secure PDF
  • Supports evidence of competence in digital marketing and patient communication in dental settings
  • Certificate authenticity can be verified via the ComplyPlus™ platform.

Refresher requirements

  • There is no formal certificate expiry period for this course
  • Earlier refresher is advised if legislation, guidance, workplace policy or risk assessments change.

Course accreditation

  • Externally reviewed and accredited by the Continuing Professional Development (CPD) Certification Service, ensuring high-quality training meeting international standards
  • Informed by General Dental Council (GDC) Standards for the Dental Team, Advertising Standards Authority (ASA) guidance, UK General Data Protection Regulation (UK GDPR), Data Protection Act 2018 and recognised digital marketing best practice.

Frequently asked questions

Why is this online course on practice digital marketing in dental settings important?
This online course supports patient growth, improves engagement and helps dental practices use digital channels effectively.
What will I learn from this practice digital marketing e-learning course in dental settings?
This e-learning course covers SEO, social media, websites, and strategies for attracting and retaining patients.
How is this practice digital marketing eLearning course relevant to dental practices?
This eLearning course focuses on attracting patients, improving visibility and supporting sustainable practice growth.
How do I log on to the eLearning platform?
After purchasing a course, you'll receive an email with your login details and a platform access link to ComplyPlus? LMS (optimised for Google Chrome). Your email address will serve as your fixed username. To avoid access issues, ensure your purchase information is accurate and up to date.
I haven't received my login details. What should I do?
Your login details are emailed automatically right after purchase. Please check your Spam or Junk folder, as some email providers (like Google or Yahoo) may direct them there.
How do I download my certificate(s)?

Once you have successfully completed the end-of-course assessment with a passing score, your certificate will be made available online on ComplyPlus? LMS . It is issued in a quality-assured PDF format and can be downloaded directly from the platform.

Once available, you can:

  • Download the certificate directly to your device
  • Save a digital copy for your records
  • Print a physical copy if needed.

No physical copy will be mailed, as all certificates are issued electronically for convenience and instant access.

Can I request name changes on certificates?

Learners are not allowed to change their names directly in the LMS. This is to ensure that the name reflected on the certificate belongs to the actual individual who completed the course and to prevent the risk of name forgery or transferring certificates to others.

If you need to request a name change, please contact our Support Team by submitting your concern through this form. Kindly include a clear reason for the change and any supporting documentation required for verification.

Do you give discounts for bulk purchases?

Yes, we offer competitive volume discounts for organisations enrolling multiple candidates in any of our online training courses. To view our current volume discount options, click here.

Login steps

  1. If you are a New User, check the email you provided for the login instructions
  2. If they are not in your Inbox, please check your Junk/Spam folder
  3. Follow the instructions provided and proceed to the LMS
  4. If you are an Existing User, proceed to your account
  5. If you cannot remember your account password, click here
  6. If you bought 1 license, you can either assign the course to yourself or another person once you log in
  7. If you bought 2 or more licenses of the same course, a group account will be automatically created so you can add and monitor your learners.

Need Help? Contact our support team via Live Chat for quicker assistance or email info@mandatorytraining.co.uk

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