On 1st October, the world comes together to celebrate International Coffee Day, a day dedicated to one of the most popular beverages on the planet. From small cafés in quiet towns to grand coffeehouses in big cities, coffee is a universal language that connects people from all walks of life.

This day is also about recognising the value of the coffee industry and the millions of people who rely on it for their livelihoods. It’s a moment to appreciate the history, culture, and journey of coffee from farms to our cups.

Impact of coffee on livelihoods

Coffee is much more than just a drink; it’s a lifeline for millions across the globe. As the second most traded commodity after oil, the coffee industry supports over 125 million people worldwide, including smallholder farmers, roasters, and baristas. Coffee production plays a vital role in the economies of countries like Brazil, Colombia, and Ethiopia. By raising awareness of the challenges faced by coffee producers, particularly in developing nations, International Coffee Day highlights the importance of supporting sustainable and fair trade coffee.

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Coffee and sustainability - Brewing a better future

The future of coffee is threatened by climate change and unsustainable farming practices. As temperatures rise and weather patterns become unpredictable, coffee crops are increasingly at risk. International Coffee Day encourages coffee drinkers to support sustainable coffee brands and fair trade initiatives that promote environmental stewardship and ensure a fair income for coffee farmers. Choosing certified organic or Rainforest Alliance-certified coffee is a small way we can all make a positive impact.

Key facts and statistics

• Coffee is grown in more than 70 countries around the world, with Brazil being the largest producer, contributing nearly 40% of global coffee supply.
• An estimated 50% of the world's coffee-growing regions could become unsuitable for coffee farming by 2050 due to climate change.
• Over 2.25 billion cups of coffee are consumed worldwide every day, making it the second most consumed beverage after water.
• Coffee is enjoyed in countless ways across cultures, from Turkish coffee and Italian espresso to the famous flat white from Australia and New Zealand.

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Celebrate and support - How you can make a difference

Celebrating International Coffee Day is easy—simply enjoy your favourite coffee while supporting the people and practices behind it. Consider trying a new ethical coffee brand, or visit a local café that sources its coffee sustainably. Share your love for coffee on social media with InternationalCoffeeDay and encourage others to think about the positive impact of fair trade and sustainable choices. Let’s celebrate this day by making sure the coffee industry remains viable for generations to come.

Brewing a better tomorrow

As we raise our cups on International Coffee Day, let’s take a moment to reflect on the journey behind every sip and the millions of lives impacted by the coffee industry. By supporting sustainable practices, fair trade, and ethical sourcing, we can ensure a brighter future for coffee farmers and the environment. Whether you’re a casual coffee drinker or a passionate connoisseur, your choices matter. Together, we can make every cup count—today and for the future.

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