Sales Essentials - Online Training Package - CPDUK Accredited

The Mandatory Training Group is the leading UK provider of accredited statutory and mandatory training courses for all sectors, including health and social care, education, local government, private and charity sectors.

We have supported over one million learners to reach their potential through e-learning courses and qualifications using our interactive online learning portal.



Sales Essentials - Online Training Package - CPDUK Accredited.

Sales Essentials  - Online Training Package - The Mandatory Training Group UK - Icons -

Welcome to The Mandatory Training Group's online Sales Essentials training package. All our online training courses, programmes and qualifications are accredited by the CPD Certification Service (CPDUK).

This online Sales Essentials training package will help you improve your business, by imparting the knowledge and skills that your employees need to know how to analyse, interpret, and present data correctly. With so much focus placed on using data in the modern workplace, data literacy is a vital skill to possess. From sending perfectly pitched letters and emails, to writing clear reports that will influence important business decisions, increasing their skills in written communication can make working life a whole lot easier, and make sure you get your facts right, you need to do your research.

Course content

This online Sales Essentials training package includes the following modules:

  • Unit 1: The benefits of becoming an effective listener
  • Unit 2: Effective sales listening skills and techniques
  • Unit 3: How to use your listening skills in everyday sales conversations
  • Unit 4: What makes a great conversation and when to use humour
  • Unit 5: How to be yourself, genuine & build relationships
  • Unit 6: Social contracts and how to connect with people
  • Unit 7: Tips for better active listening.
  • Unit 1: How to research your audience
  • Unit 2: The customer lifecycle
  • Unit 3: The definition of ‘pipeline’
  • Unit 4: How to generate leads
  • Unit 5: How to nurture and qualify leads
  • Unit 6: How to make a meeting plan
  • Unit 7: How to move sales along the pipeline.
  • Unit 1: How to follow up on your best leads and drop the dead ones
  • Unit 2: How to assess the needs of your customer
  • Unit 3: How to monitor pipeline metrics
  • Unit 4: How to manage time effectively
  • Unit 5: How to prioritise your prospects
  • Unit 6: How to meet critical targets
  • Unit 7: How to use CRMs.
    • Unit 1: Your offering and Unique Selling Points (USPs)
    • Unit 2: The ‘elevator’ pitch
    • Unit 3: How to up your pitching game
    • Unit 4: Storytelling & the release of the trust hormone
    • Unit 5: How flattery builds confidence.
  • Unit 1: The art of presentation
  • Unit 2: How to communicate successfully
  • Unit 3: The importance of storytelling.
  • Unit 1: The meaning and methods behind solution selling
  • Unit 2: How to understand the needs of your customers
  • Unit 3: When to use questions rather than a hard sell.
  • Unit 1: The difference between benefits and features
  • Unit 2: Understanding ROI – a change of perspective
  • Unit 3: The not-so-obvious advantages of benefits
  • Unit 4: Why customers don’t care about your product.
  • Unit 1: How and why you should engage
  • Unit 2: What are ‘calls to action’ and how to employ them
  • Unit 3: How to keep prospects invested
  • Unit 4: How to personalise your content.
  • Unit 1: Why persistence is key
  • Unit 2: The art of negotiation
  • Unit 3: How to make a compelling offer
  • Unit 4: The importance of influencing.
  • Unit 1: How feedback can improve offerings
  • Unit 2: How to identify real concerns and objections
  • Unit 3: How to establish USPs through feedback
  • Unit 4: How sharing feedback benefits us.

  • Who is the course for?

    This online Sales Essentials training package is ideal for anyone on a team who is starting a career in sales or marketing and needs to build essential sales skills quickly. This training package can also be used as a refresher for those stuck in a rut and need a reminder of what techniques and strategies are available.

          Course aims

          This online Sales Essentials eLearning package aims to:

          • Help you acquire knowledge and skills in sales or marketing 
          • Familiarise yourself with the different techniques and strategies in sales or marketing.

                    Learning objectives

                    On completion of this online  Sales Essentials e-learning package, the learner will be able to:

                    • Discuss the benefits of becoming an effective listener
                    • Explain to nurture and qualify leads
                    • Describe how to make a meeting plan
                    • Demonstrate how to move sales along the pipeline
                    • Justify  following up on one’s best leads and drop the dead ones
                    • Explain how to up one’s pitching game
                    • Justify the importance of presentation in selling a product or service
                    • Describe how to communicate successfully
                    • Explain why storytelling is important
                    • Explain the value of knowing the needs of one’s customers
                    • Explain why persistence is key
                    • Describe the art of negotiation
                    • Explain how sharing feedback is beneficial.

                    Learning outcomes

                    The learning outcomes of this online Sales Essentials training package are to:

                    • Describe how to use one’s listening skills in everyday sales conversations
                    • Know when to use humour
                    • Discuss the different ways of connecting with people
                    • Describe the term 'customer lifecycle'
                    • Outline how to generate leads
                    • Explain how to assess the needs of one’s customer
                    • Describe how to monitor pipeline metrics
                    • Create an elevator pitch
                    • Analyse the methods behind solution selling
                    • Differentiate between benefits and features
                    • List ways to keep prospects invested
                    • Describe ways to personalise content
                    • Explain how feedback can improve offerings
                    • List the benefits of better active listening.

                      How it works

                      Instant Access

                      Gain instant access to your course(s) upon purchasing through our website

                      Login credentials are sent immediately to the customer to the email address provided during the checkout process

                      We also advise all customers to check their spam and junk mail folders in case your mail server has diverted the email there

                      Learn Anytime, Anywhere, On Any Device

                      Learn at your own pace, at a time and place convenient to your circumstances

                      Individual learners can access their course material(s) 24/7 for 365 days from the date of purchase

                      In the case of organisations that order multiple licences for future use, the countdown will start when learners are allocated to the training course(s)

                      Assessment and Certification

                      Unlimited attempts to complete end of course assessments

                      On successful completion, download, print/save quality-assured CPD certificate

                      Online Support 24/7

                      Customer service teams interact with clients through email and live chat support

                      100% Money-Back Guarantee

                      We want you to be completely satisfied with your training. We offer a 14-day money-back guarantee if you are not 100% satisfied

                      Refund policy

                      To request a refund, you should email our support team with your receipt stating why you would like to be reimbursed

                      You, or your learners, must not complete the training to make a valid refund claim. Any courses that have been completed and those with certificates achieved will not be valid for a refund


                      The Mandatory Training Group - CPDUK Accredited E-Learning Providers.


                      End of course assessment

                      At the end of this course, learners are required to complete an online end of course assessment. On successful completion of the assessment (80% pass mark), learners may download a FREE CPD certificate from their profile page.


                      On successful completion of this e-learning course and end of course assessment, the learner may download, save and/or print a quality assured CPD certificate (recognised internationally). Our CPD certificate can be used to provide evidence for compliance and audit or Continuing Professional Development (CPD).

                      Course accreditation

                      The CPD Certification Service accredits all our online training courses and programmes as conforming to universally accepted Continuous Professional Development (CPD) guidelines.rses meet the latest guidance and best practice recommendations.

                      The Mandatory Training Group - CPDUK Accredited E-Learning Providers.

                      Why choose us

                      Why choose our accredited e-learning courses and programmes?

                      The benefits of using our accredited e-learning courses in the workplace include:

                        CPDUK accredited e-learning provider
                        Ofqual approved training centre (UK qualifications)
                        Internationally recognised CPD and Ofqual approved certificates
                        Wide range of courses and qualifications that meet UK legislation and guidelines
                        Over 500 online courses and programmes that cover multiple sectors
                        Free blended learning environment for individuals and organisations
                        Immediate access to online courses and programmes
                        Highly interactive e-learning portal
                        Substantial cost reductions (no travel fees and other expenses)
                        Self-paced online learning
                        Low carbon footprint through e-learning
                        Repository of online learning materials and assessments
                        Fully qualified and experienced trainers, instructors and assessors
                        Experienced subject matter experts and content developers
                        Conversion of existing classroom courses to e-learning courses
                        All training courses meet the latest guidance and best practice recommendations.


                      The Mandatory Training Group - CPDUK Accredited E-Learning Providers.


                      Frequently Asked Questions

                      To enrol on this e-learning course, please add the course to your basket. From there, you will be redirected to our secure checkout page to complete your booking.

                      If you are booking the course for someone else, please click the ‘Buy For Others’ button at the upper right hand of this page.

                      Once your payment has been confirmed, you will receive a booking confirmation email with a receipt. Immediately after purchase, you will receive an email with further instructions and unique login credentials to access your learner account. Next, you will need to follow the instructions and login to your learner account.

                      Our courses are divided into six units. You can either read or listen to the course materials. At the end of each unit is a ‘knowledge check’ section. This section helps the learners remember what they have learnt.

                      Our online training courses can be completed on your desktop computer/Mac, laptop, tablet or mobile device. These online courses are easily accessible as long as there is an internet connection.

                      These online training courses are self-paced. Therefore, learners have full control and flexibility on when they wish to complete the material.

                      There is no deadline for completion. The course will expire from a learner’s account after 365 days, whether it has been accessed or not.

                      Yes. All end of course assessments are completed online.

                      Learners are required to achieve a passing rate of 80% or more to complete the course and gain a CPD certificate.

                      To obtain your certificate, you need to complete the end of course assessment first. A passing rate of 80% or more is required to gain a CPD certificate.

                      Obtained certificates can be downloaded from the learner’s profile page.

                      We want you to be completely satisfied with your training. Thus, we offer a 14-day money-back guarantee if you are not 100% satisfied.To request a refund, you should email our Support Team with your receipt stating why you would like to be refunded. Any courses that have been completed and those with certificates will not be valid for a refund.

                      Yes, you can access the learning materials from any electronic device that has an internet connection. However, we recommend that you use a desktop or laptop device for the best learning experience. These online courses can also be taken on tablets and mobile devices, such as iPads, iPhone and Android mobile phones.

                      For the best possible experience, we recommend that learners use Google Chrome, Microsoft Edge, Internet Explorer 11 or Firefox. Please ensure no updates are pending on your browser.

                      There is no estimated completion time for this course. Learners can study in their own time at their speed. Learners may pause, leave and come back to the system to continue the training at any time.

                      The CPD hours depend on how long each learner takes to complete the course materials and assessments. Each course will indicate the anticipated completion time. This gives a general indication of the CPD hours for those who are required to submit their continuing professional development hours.

                      The Mandatory Training Group - CPDUK Accredited E-Learning Providers.


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