Personal Branding - Online Training Course & Certification

Personal Branding - Online Training Course & Certification - Learn How to Build an Awesome Personal Brand Personal branding is identifying your assets, characteristics, strengths, and skills as an individual....
£49.99
£29.99
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Personal Branding - Online Training Course & Certification - Learn How to Build an Awesome Personal Brand

Personal branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding personal branding will provide advantages in your personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.

Study method - Online, self-paced (4-6 study hours)

Course format - Online (24/7 access), modular

Course Duration - Part-time (1-year access)

Qualification – CPD certificate of completion

Course Delivery – via desktop PC/MAC, laptops, tablets or smart phones

Awarded Body – CPD Accreditation Service (UK)

 Personal Branding - Online Training Course & Certification - Learn How to Build an Awesome Personal Brand  - The Mandatory Training Group -

Course aims 

With our comprehensive personal branding e-learning course, participants will be able to share their vision and passions with others in your company. Utilise this knowledge through social media to define and influence how others see you. You are your brand so protect it. Live it.

Course objectives

The objectives of this personal branding online course are to:

  • Define your own image.
  • Control your own image.
  • Understand how to sharpen your brand.
  • Use social media appropriately.
  • Manage your brand in a crisis.
  • Develop a professional appearance.

What’s covered in this course?

This online personal branding course covers the following:

Module One: Getting Started
  • Housekeeping items
  • Pre-Assignment Review
  • Parking Lot
  • Workshop Objectives
  • Action Plans
Module Two: Defining Yourself (I)
  • If You Don’t, They Will
  • Brand Mantra
  • Be Real
  • SWOT Analysis
  • Case Study
  • Module Two: Review Questions
Module Three: Defining Yourself (II)
  • Pillars
  • Passions
  • Define Your Strengths
  • The Three C’s
  • Case Study
  • Module Three: Review Questions
Module Four: Controlling and Developing Your Image
  • Clear and Defined
  • Consistent Image
  • It Takes a Commitment
  • Live It Every Day
  • Case Study
  • Module Four: Review Questions
Module Five: Personal and Professional Influences
  • Corporate and Personal Integration
  • They Will Influence Each Other
  • Be a Professional
  • Build Rapport
  • Module Five: Review Questions
Module Six: Sharpening Your Brand
  • Blogging
  • Authenticity is Key (always be authentic)
  • Transparency
  • Networking
  • Case Study
  • Module Six: Review Questions
Module Seven: Appearance Matters
  • First Impressions
  • Rise Out of The Crowd
  • True Reflection
  • Dress For Success
  • Case Study
  • Module Seven: Review Questions
Module Eight: Social Media (I)
  • Needs Constant Monitoring
  • Security
  • Have an Objective
  • Promote
  • Case Study
  • Module Eight: Review Questions
Module Nine: Social Media (II)
  • It’s a Tool
  • Content is King
  • Have a Gimmick
  • Don’t Ignore Any Mentions
  • Case Study
  • Module Nine: Review Questions
Module Ten: Brand Management During a Crisis
  • Caught In a Bad Spot?
  • Never Burn a Bridge
  • Information
  • Monitor and Respond
  • Case Study
  • Module Ten: Review Questions
Module Eleven: Branding Personality Traits
  • Identify Your Unique Values
  • Be Bold
  • Think Outside the Box
  • Fail. Learn. Repeat
  • Case Study
  • Module Eleven: Review Questions
Module Twelve: Wrapping Up
  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations

What is personal branding?

Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. The term is thought to have been first used and discussed in a 1997 article by Tom Peters.

Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. Personal branding often involves the application of one's name to various products. For example, the celebrity real-estate mogul turned President of the United States, Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. Trump Tower). Marketers McNally and Speak define the personal brand in this way:

"Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you."

The relationship between brands and consumers needs to be constantly made and remade, and this continuous process creates a demonstration of the ambivalence in brand cultures. This same logic follows for personal brands- there is a constant desire for a reinforcement of the self-brand.

Why choose our online training courses?

All our e-learning courses can be accessed on any electronic/computerised device.

  • Study anywhere, in your own time and at your own pace!
  • Easy to follow and understand
  • Only 4-6 hours recommended study time
  • 1-year access to course & learning materials
  • Access your course anytime, anywhere & on any device
  • Complete course on desktop computer, laptop, tablet or smartphone
  • Additional references and downloadable materials available
  • CPD accredited certification on completion

    Course accreditation

    1. The content of this online training course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.

    2.  All our online courses are accredited and internationally recognised (UK CPD Accreditation Service)

      Organisational e-learning

      Are you responsible for organisational training and development or organisational statutory and mandatory compliance? You may want to find out more about how Learning Management System (LMS) may help your organisation. With our interactive LMS, managers and administrators can easily:

      • set up a FREE blended learning environment;
      • upload essential documents;
      • upload individual and group learners;
      • manage learners, including tracking progress
      • review who has completed training
      • download/print training reports for compliance audits

      You can also browse our full e-learning course catalogue or leadership and management courses and programs to find out more about our wide range of training courses and qualifications. Alternatively, contact our Support Team on 02476 100090 or via Email, stating your specific e-learning requirements.

      Personal Branding - Online Training Course & Certification

      How do I book this course?

      To enroll onto this e-learning course, please add the course to your basket. From there, you will be able to go to our secure checkout page to complete your booking. Please note: If you are booking the course for a friend or colleague, this can be stated in the notes section of the ‘basket’ area so our system knows the individual(s) needing to be enrolled.

      Once your payment has been confirmed, you will receive a booking confirmation email with a receipt. Immediately after purchase, you will receive an email with further instructions and unique login credentials to access your learner account. You will then need to follow the instructions and login to your learner account, where the course(s) booked will be ready for you to start!

      How does the course work?

      Our online training courses can be completed the on your desktop computer, laptop, tablet or mobile device anywhere there is an internet connection.

      These online training courses are self-paced, so learners have full control and flexibility on when they wish to complete. There is no deadline for completion, but the course will expire from a learners account after 365 days, whether it has been accessed or not. Learners are required to achieve 80% pass mark to successfully complete the course and achieve a certificate. Certificates achieved can be downloaded from the learner profile page.

      Refund policy

      We want you to be completely satisfied with your training. We offer a 14-day money-back guarantee if you are not 100% satisfied.

      To request a refund, you should email our support team with your receipt stating why you would like to be reimbursed. You, or your learners, must not complete the training to make a valid refund claim. Any courses that have been completed and those with certificates achieved will not be valid for a refund.

      Will the course work on multiple devices, such as tablets and mobile phones?

      We recommend using a desktop or laptop device for the best learning experience. These online courses can also be taken on tablet and mobile devices, e.g. iPads and iPhones.

      Is a specific internet web browser recommended?

      For the best possible experience, we recommend that learners use Google Chrome, Microsoft Edge, Internet Explorer 11 or Firefox. Please ensure there are no updates pending on your browser.

      How long do learners have to complete a course?

      There is no set completion time for this course. Learners can study in their own time at their own speed and may pause, leave and come back to the system to continue the training at any time.

      On successful completion of this e-learning course, you will be able to download, save and/or print a quality assured CPD certificate. Our CPD certificate can be used to provide evidence for compliance and audit (recognised internationally).

      Learners are required to achieve a score of 80% or higher on the end of course assessment to successfully complete the course and achieve a certificate. Certificates achieved can be downloaded from the learner profile page.

      All our online training courses and programs are accredited by the CPD Certification Service as conforming to universally accepted Continuous Professional Development (CPD) guidelines.

      Are you looking to buy this course for multiple members of staff or a large group?

      We offer very competitive volume discounts for users looking to enrol multiple candidates on to any of our online training courses & qualifications.

      Please call our Support Team on 024 7610 0090 or go to our E-Learning for organisations page for full details and pricing:

      E-Learning for Organisations – Volume Discounts
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      • Over 500 online courses covering multiple business sectors
      • Intuitive learning management system for a greater learner experience
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      • Accredited on-site classroom training available
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