Media and Public Relations - Online Training Course & Certification

Media and Public Relations - Online Training Course – Certificate in Media and Public Relations - Comprehensive Course In this online training course, participants will get knowledge they need to...
£49.99
£29.99
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Media and Public Relations - Online Training Course – Certificate in Media and Public Relations - Comprehensive Course

In this online training course, participants will get knowledge they need to manage effectively their image and value by forming solid networks through strategic communication planning. 

Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This eLearning course is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.

Study method - Online, self-paced (4-6 study hours)

Course format - Online (24/7 access), modular

Course Duration - Part-time (1-year access)

Qualification – CPD certificate of completion

Course Delivery – via desktop PC/MAC, laptops, tablets or smart phones

Awarded Body – CPD Accreditation Service (UK)

 Media and Public Relations - Online Training Course – Certificate in Media and Public Relations - Comprehensive Course - The Mandatory Training Group -

Course aims 

Media and public relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.

Course objectives 

The objectives of this media and public relations online course are to:

  • Network for success
  • Manage “Meet and Great” opportunities
  • Dress for success
  • Write effectively
  • Set goals
  • Manage media relations
  • Plan issue and crisis communication
  • Use social media
  • Deliver effective employee communication

What’s covered in this course?

This online media and public relations course covers the following:

Module One: Getting Started
  • Icebreaker
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
Module Two: Networking for Success (I)
  • Overview
  • Creating an Effective Introduction
  • Making a Great First Impression
Module Three: Networking For Success (II)
  • Overview
  • Minimizing Nervousness
  • Using Business Cards Effectively
  • Remembering Names
Module Four: The Meet and Greet
  • Overview
  • The Three-Step Process
  • The Four Levels of Conversation
  • Case Study (I)
  • Case Study (II)
Module Five: Dressing for Success
  • Overview
  • The Meaning of Colors
  • Interpreting Common Dress Codes
  • Deciding What to Wear
Module Six: Writing
  • Overview
  • Business Letters
  • Writing Proposals
  • Reports
  • Executive Summaries
Module Seven: Setting Goals
  • Overview
  • Understanding Goals
  • SMART Goals
  • Helping Others with Goal Setting
Module Eight: Media Relations
  • Overview
  • Television
  • Print
  • Web Presence, Blogs & the Internet
Module Nine: Issues and Crisis Communication Planning
  • Overview
  • Gauging the Impending Crisis Level
  • Providing Feedback and Insights
  • How Information Will be Distributed
  • Tracking the Overall Effect
Module Ten: Social Media (The PR Toolkit)
  • Overview
  • Blogs
  • Wikis
  • Podcasts
  • Social Bookmarks
  • RSS Feeds
Module Eleven: Employee Communications
  • Overview
  • Verbal Communication
  • Non-Verbal Communication Skills
  • Email Etiquette
  • Negotiation Skills
  • Making an Impact
Module Twelve: Wrapping Up
  • Overview
  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations

What is the relationship between media and public relations?

The public relations industry and the media have always enjoyed a curious relationship. Those in the public relations industry will tell you that the media can’t do its job without PR flacks. Media folk, meanwhile, will suggest that public relations departments are little more than mouthpieces for people who would still speak to the media if the public relations industry never existed. And both viewpoints are correct–to a point.

Why choose our online training courses?

All our e-learning courses can be accessed on any electronic/computerised device.

  • Study anywhere, in your own time and at your own pace!
  • Easy to follow and understand
  • Only 4-6 hours recommended study time
  • 1-year access to course & learning materials
  • Access your course anytime, anywhere & on any device
  • Complete course on desktop computer, laptop, tablet or smartphone
  • Additional references and downloadable materials available
  • CPD accredited certification on completion

    Course accreditation

    1. The content of this online training course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.

    2. All our online courses are accredited and internationally recognised (UK CPD Accreditation Service)

      Organisational e-learning

      Are you responsible for organisational training and development or organisational statutory and mandatory compliance? You may want to find out more about how Learning Management System (LMS) may help your organisation. With our interactive LMS, managers and administrators can easily:

      • set up a FREE blended learning environment;
      • upload essential documents;
      • upload individual and group learners;
      • manage learners, including tracking progress
      • review who has completed training
      • download/print training reports for compliance audits

      You can also browse our full e-learning course catalogue or leadership and management courses and programs to find out more about our wide range of training courses and qualifications. Alternatively, contact our Support Team on 02476 100090 or via Email, stating your specific e-learning requirements.

      Media and Public Relations - Online Training Course & Certification

      How do I book this course?

      To enroll onto this e-learning course, please add the course to your basket. From there, you will be able to go to our secure checkout page to complete your booking. Please note: If you are booking the course for a friend or colleague, this can be stated in the notes section of the ‘basket’ area so our system knows the individual(s) needing to be enrolled.

      Once your payment has been confirmed, you will receive a booking confirmation email with a receipt. Immediately after purchase, you will receive an email with further instructions and unique login credentials to access your learner account. You will then need to follow the instructions and login to your learner account, where the course(s) booked will be ready for you to start!

      How does the course work?

      Our online training courses can be completed the on your desktop computer, laptop, tablet or mobile device anywhere there is an internet connection.

      These online training courses are self-paced, so learners have full control and flexibility on when they wish to complete. There is no deadline for completion, but the course will expire from a learners account after 365 days, whether it has been accessed or not. Learners are required to achieve 80% pass mark to successfully complete the course and achieve a certificate. Certificates achieved can be downloaded from the learner profile page.

      Refund policy

      We want you to be completely satisfied with your training. We offer a 14-day money-back guarantee if you are not 100% satisfied.

      To request a refund, you should email our support team with your receipt stating why you would like to be reimbursed. You, or your learners, must not complete the training to make a valid refund claim. Any courses that have been completed and those with certificates achieved will not be valid for a refund.

      Will the course work on multiple devices, such as tablets and mobile phones?

      We recommend using a desktop or laptop device for the best learning experience. These online courses can also be taken on tablet and mobile devices, e.g. iPads and iPhones.

      Is a specific internet web browser recommended?

      For the best possible experience, we recommend that learners use Google Chrome, Microsoft Edge, Internet Explorer 11 or Firefox. Please ensure there are no updates pending on your browser.

      How long do learners have to complete a course?

      There is no set completion time for this course. Learners can study in their own time at their own speed and may pause, leave and come back to the system to continue the training at any time.

      On successful completion of this e-learning course, you will be able to download, save and/or print a quality assured CPD certificate. Our CPD certificate can be used to provide evidence for compliance and audit (recognised internationally).

      Learners are required to achieve a score of 80% or higher on the end of course assessment to successfully complete the course and achieve a certificate. Certificates achieved can be downloaded from the learner profile page.

      All our online training courses and programs are accredited by the CPD Certification Service as conforming to universally accepted Continuous Professional Development (CPD) guidelines.

      Are you looking to buy this course for multiple members of staff or a large group?

      We offer very competitive volume discounts for users looking to enrol multiple candidates on to any of our online training courses & qualifications.

      Please call our Support Team on 024 7610 0090 or go to our E-Learning for organisations page for full details and pricing:

      E-Learning for Organisations – Volume Discounts
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      • Over 500 online courses covering multiple business sectors
      • Intuitive learning management system for a greater learner experience
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      • Accredited on-site classroom training available
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