Marketing Essentials - Online Training Package - CPDUK Accredited

The Mandatory Training Group is the leading UK provider of accredited statutory and mandatory training courses for all sectors, including health and social care, education, local government, private and charity sectors.

We have supported over one million learners to reach their potential through e-learning courses and qualifications using our interactive online learning portal.

£49.99

Marketing Essentials - Online Training Package - CPDUK Accredited.

Marketing Essentials  - Online Training Courses - The Mandatory Training Group UK -

Welcome to The Mandatory Training Group's online Marketing Essentials training package. All our online training courses, programmes and qualifications are accredited by the CPD Certification Service (CPDUK).

This online Marketing Essentials training package will teach you about modern marketing approaches and help you understand how these can be used to grow a business. This online Marketing Essentials training package will explain both the importance and power of marketing for your business and outline the fundamental steps to developing the most effective strategy.

Course content

This online Marketing Essentials training package includes the following modules:

  • Unit 1: Why having a great website is important
  • Unit 2: How to make your website stand out
  • Unit 3: How to use your website as a marketing tool to grow your business
  • Unit 1: What market research is
  • Unit 2: Why brand research is important
  • Unit 3: How to conduct effective market research
  • Unit 1: What it means to “know your customers”
  • Unit 2: How you can get to know them
  • Unit 3: How to use customer knowledge techniques to boost sales
  • Unit 1: Why social media is important to business
  • Unit 2: How to use social media as a marketing tool
  • Unit 3: How to create good content to get your business trending
  • Unit 1: What it means to “curate the right content”
  • Unit 2: The benefits of sharing other people’s content
  • Unit 3: How to select strong content to boost your business
  • Unit 1: The different partnership models
  • Unit 2: How partnership marketing could benefit your business
  • Unit 3: How to choose the right partnership for your business
  • Unit 1: Why brand ambassadors are important in today’s world
  • Unit 2: The role of brand ambassadors in marketing
  • Unit 3: How to choose the correct ambassador for your brand
  • Unit 4: How to establish a brand ambassador program
  • Unit 1: Why “who you know, not what you know” is true in networking
  • Unit 2: How to build strong connections
  • Unit 3: How to find networking opportunities that will benefit your business
  • Unit 1: Why the simple “hard sell” no longer works
  • Unit 2: How powerful images can say more than words
  • Unit 3: How to create effective content to convert sales
  • Unit 1: What marketing automation is
  • Unit 2: How it can streamline marketing and make it more effective
  • Unit 3: How to implement MA into your current strategy
  • Unit 4: The “dos and don’ts” of marketing automation.

 

    Who is the course for?

    This online Marketing Essentials training package is suitable for business owners or marketing managers as well as anyone who wishes to start their own business, those looking for work, and employees who want to learn more about business structure and law.

            Course aims

            This Marketing Essentials e-learning package aims to:

            • Help you  navigate the digital marketing playing field 
            • Teach you about the modern approaches to marketing and help you understand how these can be used to grow a business.

              Learning objectives

              On completion of this Marketing Essentials eLearing package, the learner will be able to:

              • Explain both the importance and power of marketing for business
              • Outline how  your website can be utilised as a marketing tool to grow your business
              • Explain the importance of brand research
              • Identify ways to conduct effective market research
              • Explain what it means to 'know your customers'
              • State how to use customer knowledge techniques to boost sales
              • Explain the importance of social media to business
              • Explain what it means to 'curate the right content'
              • Justify selecting strong content to boost business
              • State the different partnership models
              • Explain the importance of brand ambassadors in today’s business world
              • Describe the role of brand ambassadors in marketing
              • Give examples of how to build strong connections
              • Outline how to find networking opportunities that will benefit your business
              • Give reasons why powerful images can say more than words
              • Describe marketing automation.

                              Learning outcomes

                              The learning outcomes of this online Marketing Essentials training package are to assist the learner:

                              • Define 'market automation'
                              • Explain the importance of having a great website
                              • Describe how to make your website stand out
                              • Define 'market research'
                              • List different ways of getting to know your customers
                              • Justify using social media as a marketing tool
                              • Create good content to get your business trending
                              • List the benefits of sharing other people's content
                              • Choose the right partnership for your business
                              • List ways to implement marketing automation into your current strategy
                              • Outline the “dos and don’ts” of marketing automation
                              • Create effective content to convert sales
                              • Establish a brand ambassador program
                              • Choose the correct ambassador for your brand.

                                      Why is this online Marketing Essentials training package essential?

                                            The internet has turned our world into a global shopping mall. If you are a business owner or marketing manager, you need to make sure your online presence stands out. The online Marketing Essentials training package will help you on the need to know your customers, the power of social media, the need to curate the right content, the need for networking and automation among others. 

                                            You also need to know the importance of brand ambassadors and showing customers, you understand their needs and demonstrating how your product can help will take your sales to the next level.

                                            Marketing Essentials  - Online Training Courses - The Mandatory Training Group UK -

                                            Marketing Essentials - Online Training Package - CPDUK Accredited.


                                            Instant Access

                                            Gain instant access to your course(s) upon purchasing through our website

                                            Login credentials are sent immediately to the customer to the email address provided during the checkout process

                                            We also advise all customers to check their spam and junk mail folders in case your mail server has diverted the email there

                                            Learn Anytime, Anywhere, On Any Device

                                            Learn at your own pace, at a time and place convenient to your circumstances

                                            Individual learners can access their course material(s) 24/7 for 365 days from the date of purchase

                                            In the case of organisations that order multiple licences for future use, the countdown will start when learners are allocated to the training course(s)

                                            Assessment and Certification

                                            Unlimited attempts to complete end of course assessments

                                            On successful completion, download, print/save quality-assured CPD certificate

                                            Online Support 24/7

                                            Customer service teams interact with clients through email and live chat support

                                            100% Money-Back Guarantee

                                            We want you to be completely satisfied with your training. We offer a 14-day money-back guarantee if you are not 100% satisfied

                                            Refund policy

                                            To request a refund, you should email our support team with your receipt stating why you would like to be reimbursed

                                            You, or your learners, must not complete the training to make a valid refund claim. Any courses that have been completed and those with certificates achieved will not be valid for a refund

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                                            End of course assessment

                                            At the end of this course, learners are required to complete an online end of course assessment. On successful completion of the assessment (80% pass mark), learners may download a FREE CPD certificate from their profile page.

                                            Certification

                                            On successful completion of this e-learning course and end of course assessment, the learner may download, save and/or print a quality assured CPD certificate (recognised internationally). Our CPD certificate can be used to provide evidence for compliance and audit or Continuing Professional Development (CPD).

                                            Course accreditation

                                            The CPD Certification Service accredits all our online training courses and programmes as conforming to universally accepted Continuous Professional Development (CPD) guidelines.rses meet the latest guidance and best practice recommendations.
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                                            The Mandatory Training Group - CPDUK Accredited E-Learning Providers.


                                            Why choose our accredited e-learning courses and programmes?

                                            The benefits of using our accredited e-learning courses in the workplace include:

                                              CPDUK accredited e-learning provider
                                              Ofqual approved training centre (UK qualifications)
                                              Internationally recognised CPD and Ofqual approved certificates
                                              Wide range of courses and qualifications that meet UK legislation and guidelines
                                              Over 500 online courses and programmes that cover multiple sectors
                                              Free blended learning environment for individuals and organisations
                                              Immediate access to online courses and programmes
                                              Highly interactive e-learning portal
                                              Substantial cost reductions (no travel fees and other expenses)
                                              Self-paced online learning
                                              Low carbon footprint through e-learning
                                              Repository of online learning materials and assessments
                                              Fully qualified and experienced trainers, instructors and assessors
                                              Experienced subject matter experts and content developers
                                              Conversion of existing classroom courses to e-learning courses
                                              All training courses meet the latest guidance and best practice recommendations.

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                                            The Mandatory Training Group - CPDUK Accredited E-Learning Providers.

                                            To enrol on this e-learning course, please add the course to your basket. From there, you will be redirected to our secure checkout page to complete your booking.

                                            If you are booking the course for someone else, please click the ‘Buy For Others’ button at the upper right hand of this page.

                                            Once your payment has been confirmed, you will receive a booking confirmation email with a receipt. Immediately after purchase, you will receive an email with further instructions and unique login credentials to access your learner account. Next, you will need to follow the instructions and login to your learner account.

                                            Our courses are divided into six units. You can either read or listen to the course materials. At the end of each unit is a ‘knowledge check’ section. This section helps the learners remember what they have learnt.

                                            Our online training courses can be completed on your desktop computer/Mac, laptop, tablet or mobile device. These online courses are easily accessible as long as there is an internet connection.

                                            These online training courses are self-paced. Therefore, learners have full control and flexibility on when they wish to complete the material.

                                            There is no deadline for completion. The course will expire from a learner’s account after 365 days, whether it has been accessed or not.

                                            Yes. All end of course assessments are completed online.

                                            Learners are required to achieve a passing rate of 80% or more to complete the course and gain a CPD certificate.

                                            To obtain your certificate, you need to complete the end of course assessment first. A passing rate of 80% or more is required to gain a CPD certificate.

                                            Obtained certificates can be downloaded from the learner’s profile page.

                                            We want you to be completely satisfied with your training. Thus, we offer a 14-day money-back guarantee if you are not 100% satisfied.To request a refund, you should email our Support Team with your receipt stating why you would like to be refunded. Any courses that have been completed and those with certificates will not be valid for a refund.

                                            Yes, you can access the learning materials from any electronic device that has an internet connection. However, we recommend that you use a desktop or laptop device for the best learning experience. These online courses can also be taken on tablets and mobile devices, such as iPads, iPhone and Android mobile phones.

                                            For the best possible experience, we recommend that learners use Google Chrome, Microsoft Edge, Internet Explorer 11 or Firefox. Please ensure no updates are pending on your browser.

                                            There is no estimated completion time for this course. Learners can study in their own time at their speed. Learners may pause, leave and come back to the system to continue the training at any time.

                                            The CPD hours depend on how long each learner takes to complete the course materials and assessments. Each course will indicate the anticipated completion time. This gives a general indication of the CPD hours for those who are required to submit their continuing professional development hours.

                                            The Mandatory Training Group - CPDUK Accredited E-Learning Providers.

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