Course Description

Internet Marketing Fundamentals - Online Course & Certification

£49.99 £199.99

(+ VAT)

Internet Marketing Fundamentals - Online Training Course & Certification - Online Marketing Foundations 

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Study method - Online, self-paced (6-12 study hours)

Course format - Online (24/7 access), modular

Course Duration - Part-time (1 year access)

Qualification - Certificate of completion

Course Delivery – via desktop PC/MAC, laptops, tablets or smart phones 

Awarded Body – IAOTS Accredited/CPD Standards

 Internet Marketing Fundamentals - Online Training Course & Certification - Online Marketing Foundations - The Mandatory Training Group -

 Course aims 

Our comprehensive Internet marketing fundamentals e-learning program will provide participants with a great set of skills to market their business online. Content is the king of Internet marketing, and course participants will need to know how to utilise their great content. If you want your business to grow, then you need to understand Internet Marketing Fundamentals.

Course objectives 

The objectives of this internet marketing fundamentals online course are to:

  • Know how to conduct market research
  • Develop a workable internet marketing campaign
  • Recognize your target market
  • Understand your brand
  • Grasp SEO and website characteristics
  • Find and capture leads

What’s covered in this course? 

This online internet marketing fundamentals course covers the following:

Module One: Getting Started
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
  • Pre-Assignment
  • Action Plans and Evaluations
Module Two: SWOT Analysis in Marketing
  • Strength
  • Weaknesses
  • Opportunities
  • Threats
  • Case Study
  • Module Two: Review Questions
Module Three: Marketing Research
  • Consume All Media
  • Finding the Right Price
  • Product Development and Improvement
  • Identify Your Target Audience
  • Case Study
  • Module Three: Review Questions
Module Four: Real Time Marketing
  • Dynamic Content
  • Engagement Builds Followers
  • Constant Readiness and Monitoring
  • The Time the Place and the Media
  • Case Study
  • Module Four: Review Questions
Module Five: Brand Management
  • Every Interaction Counts
  • Consistent Through all Media
  • Unique Qualities
  • Needs to be Actively Managed
  • Case Study
  • Module Five: Review Questions
Module Six: Social Media (I)
  • You are Building a Community
  • A Personal Touch
  • Brand Champions
  • Make it Easy to Share
  • Case Study
  • Module Six: Review Questions
Module Seven: SEO Basics
  • Relevant and Original Content
  • Keywords
  • Value Proposition
  • Linking
  • Case Study
  • Module Seven: Review Questions
Module Eight: Social Media (II)
  • Content is King
  • Blog and Interact
  • Webinars
  • Constant Monitoring
  • Case Study
  • Module Eight: Review Questions
Module Nine: Website Characteristics
  • SEO Optimization
  • Landing Page
  • Analytics
  • Mobile and Tablet Friendly
  • Case Study
  • Module Nine: Review Questions
Module Ten: Capturing Leads
  • Lead Management and Generation
  • Give Something Away
  • Quality vs. Quantity
  • Capture Repeat Customers
  • Case Study
  • Module Ten: Review Questions
Module Eleven: Campaign Characteristics
  • Tailored for Your Audience
  • Use Powerful Words
  • The 4 W’s of a Campaign
  • Monitor and Tweak
  • Case Study
  • Module Eleven: Review Questions
Module Twelve: Wrapping Up
  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations

What is internet marketing?

"Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers"

Why choose our online training courses?

All our e-learning courses can be accessed on any electronic/computerised device. You can study at work or at home, in your own time and at your own pace!

  1. Easy to follow and understand
  2. Only 6-12 hours recommended study time
  3. 1 year access to course & learning materials
  4. Access your course anytime, anywhere & on any device
  5. Complete course on desktop computer, laptop, tablet or smartphone
  6. Additional references and downloadable materials available
  7. Certificate (IAOTS Accredited)

Course accreditation

  1. The content of this online training course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.
  2. All our online courses are accredited and internationally recognised by the International Association of Online Training Standards (IAOTS).

Organisational e-learning 

Are you responsible for organisational training and development or organisational statutory and mandatory compliance? You may want to find out more about how Learning Management System (LMS) may help your organisation. With our interactive LMS, managers and administrators can easily:

  • set up a FREE blended learning environment;
  • upload essential documents;
  • upload individual and group learners;
  • manage learners, including tracking progress
  • review who has completed training
  • download/print training reports for compliance audits

You can also browse our full e-learning course catalogue or leadership and management courses and programs to find out more about our wide range of training courses and qualifications. Alternatively, contact our Support Team on 02476 100090 or via Email, stating your specific e-learning requirements.

Internet Marketing Fundamentals - Online Training Course 

ONLINE COURSES - Upon purchase of your online mandatory training course you will be sent a Log in link and unique access code via email | If you have purchased an online course on BEHALF OF SOMEONE ELSE please specify the full name of the person in the notes section of your payment area. Once the candidate has been set up on the system WE CANNOT under any circumstances change the learner name | For Further information on courses or if you are looking to bulk buy mandatory training courses call our responsive training team on 024 76100090 FACE TO FACE COURSES - Once you have booked your face to face mandatory training course you will be sent a confirmation email | please note to bring photo ID to your training day and plan your journey beforehand so you are on time |
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